Last Friday night I had the pleasure of attending the official launch of The Brainwash Project’s first print magazine. The Brainwash Project was created for young women as something “inclusive, empowering, intellectually stimulating and fresh”, by Melbournian, Jess Barlow. The Brainwash Project is somewhat of a healthy antidote to the countless publications that (un-intendedly?) serve to leave so many girls and women feeling inadequate, in comparison with the body, beauty and life ideals they promote.
The launch was such an incredible event. Set in a community hall, people from all walks of life came together to celebrate the magazine’s first print edition. The publication is bright, colourful, informative, entertaining and extremely professional. There were brave young singers, slam-poets and public figures to entertain the crowd, complementary nail polish painting, and other stalls with knick-knacks for your pockets. Professional photographer, Bianca Anderson ran a photo booth were attendees were invited to dress up as ‘Paper People’, a key aspect of the project as a whole. Barlow says that the idea of Paper People illuminates “how unrealistic it is to lust after a different appearance to our own” as well as “how easy it is to change [one’s] appearance using Photoshop or even just old magazines and scissors”.
I love this notion of Paper People, and the more I think about it, the more it resonates with me. So often, we (both women and men, girls and boys) are presented with figures, images and ideals that are literally unattainable. Celebrities are one aspect of this saga, but aside from the photoshopping post-shoot, these people often have wads of excess cash to use on self-enhancement projects, absurd diets, expensive ‘health’ retreats, extravagant foods and surgical procedures that help to maintain the image they so desperately want to preserve.
Consider this article on the phone application, Pixtr. Pixtr offers you the chance to “put your best face forward” through giving you a plastic, fantastic, Barbie-like appearance. As journalist, Chris Taylor notes, this app is sure to be put to use on shameless selfies, embarrassing nightclub photos and any image in which the profiler deems themselves to be in some respect inadequate or imperfect.
Additionally, this recent Dove ad has received widespread coverage, urging women to challenge how they see themselves, and the value they place on their appearance. It has to be said that the ad has received some criticism which is hard to ignore, but the principle and what I assume to be Dove’s overall aim of the campaign, in nonetheless intriguing and it’s pretences are deeply upsetting. So many people judge, value and categorise themselves based on a single feature of their face or their body. People compare themselves to other people, denying themselves the very miracle they are born with – uniqueness. There are literally no two people alike. That’s pretty unbelievable.
Alas, there are many contributing factors to negative self-esteem, and the media is just one of these components. But the Brainwash Project is helping young women take a step in the right direction.
So I encourage you, I urge you, to find out more about the Brainwash Project. This first 188-page, colour filled magazine has also become a platform for young people to showcase their talents, promote worthy, youth-oriented causes, and has contributors from all over the world. The magazine speaks its message: the cover is plain white, until you cast your eye over the back, bottom corner, and that corner reads ‘don’t judge things by appearance’.
I have two pieces featured in the magazine. The first is a feature on Melbourne fashion designer, Eve Walton-Healey. She has recently launched her own label called White tailed Fawn. You can check out her blog here. The second, is an interview with local Melbourne band The Darjeelings. They are incredible and I’d definitely recommend reading the piece to find out more about their musical inspirations, how they manage to balance school, family, friends and music, and what their plans are for the future.
If you’d like to purchase a copy of the Brainwash Magazine, you can enter the shop here. Delivery is available Australia wide, as well as internationally. Barlow is hoping to also make available a digital e-version of the magazine, so be on the lookout for that edition, too. While the price may be higher than your average girls or women’s rag, the it’s because the content and presentation is far from average. And it’s all for a worthy cause. So buy a copy for your daughter, your sister, your granddaughter, niece, or as they say in Parks and Recreation, treat.yo.self to a copy of Brainwash Magazine. Because if we’re going to take anything from the cosmetics industry it should be this: Because you’re worth it.
*I first wrote about the crowd funding campaign for The Brainwash Project back in September last year. The Brainwash Magazine is the result of hard work, time, volunteering, talent and dedication. Congratulations to all those involved. Support the cause on Facebook, here.