My Pinspiration

In today’s Networked Media class, we had the opportunity to share our ‘niki’ entries, and read and provide feedback to other groups on their entries.

Nearing the end of the summer course, today marked the conclusion of the work on our second niki, for which my group (with Bryan and Venessa) focused on Pinterest.

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I’ve posted vaguely about Pinterest in the past, but if you’re ever looking for a mind-soothing relaxant without wanting to pop a pill, make the effort to take a bath or heat up some milk, Pinterest is your go to remedy.

Pinterest is essentially a virtual pin board and an avenue for exploring the world through collecting visual stimuli that take your fancy. Pinterest is kind of like Instagram in that its primary media is photographs, but Pinterest offers a greater scope for personal expression. For instance, I have six Pinboards on my profile, which I add to irregularly and usually in blocks. Unlike other social networks, I tend to use Pinterest only a couple of times a week – when I’m in need of said, quick brain-cure. It’s like flicking through your favourite magazine yet one that you can actually tailor specifically to your interests. A la other social networks, you choose who you follow, or even which boards you follow, and voila, hello Pinspiration!

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In another life, I was/will be an interior designer. For years and years I’ve adored trawling the web for oh-so-desirable interiors, and looking through (sadly buying few) ridiculously pricey coffee table books on home design and spatial erotica. ‘Interior porn’ is rampant online and I eat that shit up like there’s no tomorrow. Perhaps it stems from being dragged – weekly – to auctions as a child, along with house inspections and open gardens for the pure visual spectacle. But however it began, I’m so glad to have a simple pleasure in which I can indulge with just the click of a button or a trip to the bookshop, (except maybe when I’m Procrastipinning, something so hard to cease once you’ve found yourself in a New York loft or by the sea in Postiano, Italy).

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For our niki, my group decided to focus on a different aspect of the ever-growing social network; the business end. We came up with a speculative panel discussion between the business team behind Pinterest and retailers interested in utilising the platform to market their products.

Pinterest is actually such an intuitive marketing platform that almost inherently has Pinners become a part of the brand’s marketing team by liking and repining the retailers pins. If you’re interested in our speculative responses and more reasons to get pinning, check out our Pinterest niki page.

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